Our top five tips on how to shop with a sense of style and purpose
One of the things that we pride ourselves on here at Supernomad is the concept of buying less but buying better. The fast-fashion industry is one of the biggest contributors to the pollution of our precious planet and it’s never been more important to make considered and mindful purchases.
How often have you glanced at your fit-to-burst wardrobe and told yourself that you have nothing to wear? Not only does this add to negative body image and self-acceptance but it will probably spark an impulse purchase. If your wardrobe overwhelms you, lacks inspiration, or is full of everything but nothing, buying less but better could be an exciting new journey.
In fact, many fashion designers have been highlighting the importance of conscious consumerism, including Vivienne Westwood and Michael Kors, who stated that '70 percent of the clothes you own should be meat and potatoes. 30 percent should be icing and fluff—that's colour, pattern, shine, and accessories. Too many women get the proportions the other way round, then can't figure out why they can't get dressed'. As a clear response to a growing interest and shift in thoughtful fashion production and purchasing, Kering and the London College of Fashion announced the launch of the world’s first online course in luxury fashion and sustainability at the recent London Fashion Week - signalling an indicator that interest and commitment to this movement is here to stay.
Interestingly also - 'sustainability credibility' ranks in the top 10 trends that will define the fashion agenda in 2018, as revealed in the Business of Fashion and McKinsey & Company's in-depth report, The State of Fashion 2018.
To help you begin to make more long-lasting and sustainable fashion choices here are our top five tips:
Consider the change in seasons, what new things do you need in the year? A new coat? new sandals, new handbag? Think carefully about these items and how they will enhance your overall wardrobe.
Research the brands you buy from
Do you know much about where the clothes you buy come from? Here at Supernomad we believe in ethical and sustainable fashion. We work with brands and businesses who have a story and who create the most beautiful and versatile pieces that are the perfect additions to any capsule wardrobe.
Follow the one in one out rule
If you buy a new item then make sure you remove something that’s already hiding in your wardrobe. Donate something you no longer wear to charity, give it to a friend that would suit it, or even sell it on. Don’t just dispose of it!
Find your style
Do you have a uniform? Go-to items that you always feel comfortable in? Hone this, perfect it and make it work for you - there’s nothing wrong with uniformity!
Does it spark joy?
You may have heard of the Marie Kondo and her KonMarie method? Upon deciding whether you should keep something, ask yourself, ‘Does it spark joy?’. If the answer is no then do not hang onto it. Your life, and your wardrobe should be filled with things that make you happy and your outfits should all be ones that you feel good in.
There’s so much information out there to help and support you in your plight; the wonderful Polkadot Passport recently published a blog post featuring 10 ethical brands that you need on your radar - including us. We also collaborate with Positive Luxury who inspire people to buy better and influence brands to do better in the scope of sustainable and responsible trading: 'We understand that people are increasingly interested in sustainability, but often don't know which brands reflect their values or have time to research the complexities of this topic. We make a brand's social and environmental actions accessible, helping people identify brands that care so they can shop with confidence'. Read the Supernomad Q&A by Positive Luxury here.
Please join us on our campaign to #buylessbuybetter.